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Website Woes: Top Five Offenders
By Jeanette S Cates, PhD
Web Link Alliance Partners - Top Search Engine Ranking Solution For Your Client Websites From Web Link Alliance Partner with Web Link Alliance to add Search Engine Optimization to your product offering. Top Search Engine Rankings with minimal changes to your client websites through a system of web services and a link exchange program where you can Purchase Links directly.
Bad Title. Look at the title for each page. The title shows in the top bar of your browser. It is also what shows when you set a favorite or bookmark a site. Plus, the title is what shows in the search engine results. So you want your page title to be a "headline" - something that will make people want to click on it. Give every page a different title according to its content. IInclude your keywords or key phrases in the title. Remember, people won`t want to click on your company name, unless they`re looking specifically for you. Instead, they are more likely to click on key words or phrases that reflect what they`re looking for. Graphic Design Manchester Before you commission a large design agency to take control of the next project are you sure that you have covered all bases in the search for effective Graphic Design Manchester? You don`t mind paying for a team of talented individuals to run with the scheme but have you considered all of your options? Would your project be swallowed up within the core of the design agency and would it merely be another job that has to fit in with the many contracts that they are already running? You need to ask yourself would your design project benefit from the input of a freelance designer who could provide you with a highly personal touch. Cost might not be an issue but you`ll certainly save money on your Graphic Design Manchester if you bring in a freelance from the start. Moreover, they can focus solely on your design and provide you with a one-to-one service which is something that tends to be lacking in large corporations. Freelance designers have their necks in the noose and they have to go the extra distance to build up a portfolio of work. You`ll always be in touch with the freelancer who provides Graphic Design Manchester and this will instill a great deal of confidence into you. "Me" Language. Read each page of your site from your visitor`s perspective. It`s an eye-opener in most cases. If you want to "see" the impact of this, print the page and using a brightly colored highlighter, go over everything that is about them. You`ll be amazed at how little of the page concentrates on the benefits to them. Visitors don`t care about your mission statement - they want to know what you can do for them. They don`t care where you went to school or what degrees you have - they do care about why that matters to them. Speak "benefits" not features. To be sure you are using benefit-driven language, keep asking the question "so what?" For example: Repeat this process until you get down to the benefit for the visitor. Then express that on the page. No email capture process. Make sure you have a way to capture visitors` interest in the form of their name and email address. This means you want to "sell" the benefits of subscribing to your electronic newsletter or tips. You may want to offer a free report or ebook as a "bribe". However you do it, get them to sign up. This is the single most important asset you have online - a good list of people who look forward to hearing from you. And be sure to make it easy to sign up - put a form on every page of your site. No contact information. Contact information online serves a dual purpose. First, it shows legitimacy. Sites without contact info are "suspect" - are they really a "real" company or a fly-by-night operation? Second, we`ve all had the frustrating experience of trying to get in touch with a company and not being able to find their address, telephone or fax number. Be kind to your visitors - put your contact information on every page. If you`re not comfortable with giving your street address or city, at least let them know what time zone you are in. If you have an unusual URL, include that. You never know which page your visitor will print and file. You want to be sure they can contact you later. Slow to load. Finally, be considerate of all of your visitors by keeping your page download time to a minimum. If you`re used to a fast connection you may not know the pain your visitors are experiencing. Go to an older computer with a slow telephone connection and visit your site. Try to keep your information on the cutting edge and your technology 2 years behind the curve. If you take care of these five mistakes, your visitors will be happier, your conversion rates will improve and you`ll be more successful online. 
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