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1. Don`t fill your web site with a lot of high-tech clutter. Your visitors will miss your whole sales message and bail.

2. Don`t use unnecessary words or phrases. Sentences should be no longer than 10 words. You only have so much time to get your visitor`s attention and interest; make every word count.

3. Don`t make the mistake that everyone will totally understand your what you have to offer. BE OBVIOUS! Use powerful words and examples to get your point across.

4. Don`t write your strongest point orr benefit only once. You should repeat it at least 3 times because some people don`t get it right away. (how many times do you have to tell your kids to clean their room...5-6-7 times?)

Graphic Design Manchester
Before you commission a large design agency to take control of the next project are you sure that you have covered all bases in the search for effective Graphic Design Manchester? You don`t mind paying for a team of talented individuals to run with the scheme but have you considered all of your options? Would your project be swallowed up within the core of the design agency and would it merely be another job that has to fit in with the many contracts that they are already running? You need to ask yourself would your design project benefit from the input of a freelance designer who could provide you with a highly personal touch. Cost might not be an issue but you`ll certainly save money on your Graphic Design Manchester if you bring in a freelance from the start. Moreover, they can focus solely on your design and provide you with a one-to-one service which is something that tends to be lacking in large corporations. Freelance designers have their necks in the noose and they have to go the extra distance to build up a portfolio of work. You`ll always be in touch with the freelancer who provides Graphic Design Manchester and this will instill a great deal of confidence into you.

5. Don`t push all your words together on your web site. People like to skim; use plenty of headings and sub headings. Bold key phrases to make your copy "scan-able"

6. Don`t use content your preferred audience isn`t interested in. If people are coming to your site to find info about knitting don`t include soccer content.

7. Don`t use 20 different formats all over your web site. Use the same fonts, text sizes & colors, etc. If a site looks to "complicated" to read, your prospect is sure to bail.

8. Don`t use words your visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site. (If my 11 year old daughter can`t "get" the concept of my copy, I start over)

9. Don`t let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.

10. Don`t forget to use words that create emotion. (Woohoo!) People will have more interest when they are emotionally attached.

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